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Diet Sabya is an Instagram account which is run by an anonymous person or team. This page is dedicated on calling out all the copycats in Bollywood styling and Fashion industry. They are even exposing sick imitation or ‘inspiration’ and blatant copies of clothes, design, jewelry and ads and campaigns as well.
The page is committed to name both the sources where it has been copied from and who has copied. The first post of the page is marked at March 15, 2018 and already the page has got 80.5k followers. It was need of the hour, isn’t it?
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BksTG1rlPal/" data-instgrm-version="9" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BksTG1rlPal/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">•Update• The Source Bandra claims that ‘the look’ is theirs 😂, but on MM’s page... (you get the drift) 🤣 Wait a minute. Are we now buying £89 sequin hoodies from @topshop and claiming it’s hand-woven and designed in-house? @manishmalhotra05 @mmalhotraworld 🙊😱 (swipe to see more) . . As, #kareenakapoorkhan would say, “This is a mess!!” 🤣 . . #gandi #copy #🤢 #dietsabya</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/dietsabya/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Diet Sabya</a> (@dietsabya) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-07-01T14:19:59+00:00">Jul 1, 2018 at 7:19am PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
Diet Sabya have called out the biggest names in the industry starting from Deme By Gabriella, Falguni Shane Peacock, Sabyasachi and some of the Bollywood actresses too. Yet, what makes them so popular that the biggest Bollywood names starting from Karan Johar, Alia Bhatt, Sonam Kapoor, Masaba Gupta, everyone is following the page.
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BkkgOUpln3K/" data-instgrm-version="9" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BkkgOUpln3K/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">We feel our #Kismet is just really really bad. Just when @tanghavri could bring herself to unblock us, we stumbled upon this unfortunate piece of content. Left is a dress made exclusively for @shraddhakapoor’s @baggitworld commercial. It is designed and produced by @ritikabharwani86 (Of Ritika Bharwani official — who has blocked us prior to this post 🤣). Right is the original dress from 2015... pictured in a ‘Parisian Girl’ editorial from @cosmopolitanmx styled by Debora Traitè and shot by Vladimir Marti. 😱 So, do we now blame the Pappu assistant, or the assistant stylist? Discuss! 🤔 . . #gandi #inspiration #copy #lol #dietsabya #🤢</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/dietsabya/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Diet Sabya</a> (@dietsabya) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-06-28T13:40:40+00:00">Jun 28, 2018 at 6:40am PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
Here are some of the posts where they called out designers and stylists on blatant copying:
Hindustan Times reached to them and the replied by saying that “Copying isn’t cool and we will make sure the online universe knows that... About time serial offenders, influential or upcoming — be called out for their mediocrity,” but they still maintained their anonymity.
When they were asked about the comparisons with Diet Prada, they said “While the idea is, the narrative isn’t…..PS: We are not affiliated to Diet Prada in any which way!”
<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/BjcPKY0F2Ej/" data-instgrm-version="9" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:8px;"> <div style=" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;"> <div style=" background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;"></div></div> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/p/BjcPKY0F2Ej/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Hey @graziaindia — love the new cover with @aslisona. But did you know that these @tresmode shoes are a DITTO copy of @malonesouliers shoes? 👀 . . 📸: Tarun Vishwa 👗: @pashamalwani 💄: @namratasoni 💇🏾‍♀️: @yiannitsapatori . . #copy #gandi #🤢 #dietsabya</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/dietsabya/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Diet Sabya</a> (@dietsabya) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-05-31T12:06:16+00:00">May 31, 2018 at 5:06am PDT</time></p></div></blockquote> <script async defer src="//www.instagram.com/embed.js"></script>
When asked about the difference between inspiration and copying, the savage answer they gave is “When Nikhil Thampi publicly references Azzedine Alaïa for a gown he made for bestie, Esha Gupta, it’s an inspiration or as he likes to call it, homage. On the contrary, when he dresses up Bhumi Pednekar in a white gown that looks like the long lost twin of Gigi Hadid’s Brandon Maxwell gown that the she wore months before the said appearance. Rather sus we’d say!”
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Author: Srinanti Bagchi
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