When a producer churns out his money to make a film, he/she eyes for returns and profits; thus they leave no stone unturned in grabbing a good release date that could ensure maximum footfalls. Producers tend to strive hard to get a festive date so that they can get a bumper opening and make their film launch with a skyrocket speed.
But the exceptional performance of some recent films has broken the myth of festive dates and commercial success; they have proved that at the end of the day it is content that rules, regardless of whether it is released during a holiday period or not.
Rajkumar Hirani’s magnum affair Sanju has created havoc at the box office and it was a normal Friday release, still it emerged as the biggest opener for 2018 (till now). The film is showing great trends till now and is eyeing for the coveted 300 crore club.
On the other hand, this year’s Eid release ‘Race 3’ proved to be a mild affair because of lack of content. The film earned around 150 crores and all because of Salman Khan’s super stardom.
This year’s May release Raazi also turned out to be a gold manufacturer for the makers. The film traced the journey of an Indian spy who goes to Pakistan to gain valuable information. The thriller was so well executed that it made the audience bite their nails, Alia Bhatt’s mature performance won accolades and the film went on to register itself in the prestigious 100 crore club.
This year’s sleeper hit Sonu ke Titu Ki Sweety was a regular release but the comic content worked in favor of the film and it went on to earn 100 crores at the box office.
Another major example would be Bahubali 2 which was released on a regular Friday and the film broke numerous records in terms of revenue, both in India and abroad, raking in over Rs 1,300 crore in all. All this happened solely because of good content.
Looking at the massive success of these content-driven films, it is safe to say that times are changing and they are changing for good.