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Maruti Suzuki continues to hold on to the Indian market as its popular sedan Dzire crossed the 3 lakh sales mark in just 17 months since its launch. Now it has become the fastest car to do so. The sales of new Dzire shot up by 28 percent compared to the previous avatar.
The Dzire has been one of the highest selling models for Maruti Suzuki. The third generation Dzire was launched in May 2017. According to research conducted by Maruti Suzuki, one of the key reasons for the success of the Dzire is its design, coupled with its driving dynamics. Dzire is the first choice of around 75 percent of customers when they go to a Maruti Suzuki showroom.
The new Dzire was launched with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. It immediately created an impression among the sedan lovers. The new Dzire caters to the aspirations of the young generation.
According to R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India, 25 percent of customers have opted for the top variants, which are loaded with new features. The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20 percent of buyers have chosen the automatic variant. We thank our customers for their tremendous support to all new Dzire."
The Maruti Dzire comes in a 1.2-litre petrol and a 1.3-litre diesel engine along with automated manual transmission ( AMT) offered on both models. The petrol engine makes 82 bhp and 113 Nm of peak torque while the diesel engine makes 74 bhp and 190 Nm of peak torque. The petrol model has a claimed mileage of 22 kmpl while the diesel Dzire has a claimed mileage of 28 kmpl.
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Author: Akshita Jain
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